The FTC requires me to disclose that this post about learning to blog for your business contains affiliate links.
Recently, I had the pleasure of taking the Blogging for Your Business Bootcamp e-course from Allison of Refunk My Junk. Not only is Allison the go-to person when it comes to learning how to blog for your business, but she’s also an awesome person. I was lucky enough to get to know her last fall when we shared a room at the Megaphone Summit blogging conference where she was speaking and I was absorbing all manner of knowledge. If you missed Megaphone Summit, don’t worry! Allison is now sharing her blogging expertise in her Blogging for Your Business Bootcamp e-course.
In addition to blogging, Allison also runs The Paint Bar in Edmond, Oklahoma. And because of her blog, she was able to quit her corporate day job and do what she loves full-time! That’s why I was super excited to take the Blogging for Your Business Bootcamp e-course, and I totally think you should too.
Now, you may think it’s not completely relevant to you. Maybe you don’t think you need to blog for your business, or have a business to blog for. Well, here’s the thing: Yes, you need to blog for your business — Allison is proof of that. And even if you’re just a blogger without a business, the tips and tricks she shares are perfect for anyone who wants to increase their site traffic or make their blog posts look more professional.
And with that, I give you 5 reasons you need to take the Blogging for Your Business Bootcamp e-course!
001: The advice is actionable.
I’ve taken a lot of e-courses in my day, and the one thing I hate about some of them is how abstract they can be. It’s one thing to tell someone to stay true to your brand, but what does that really mean and what does that look like? Allison explains exactly what that will look like, and her workbook that comes with the course is so helpful when it comes to blogging for your business. (Bonus points are awarded because she doesn’t say “brand” one bajillion times.) By going through the course and the workbook, not only do you get examples of great stories to tell in your posts, but Allison explains what that needs to look like in the post, as well as what you need to do for SEO and blog post images.
002: Allison is a straight talker who won’t jerk you around.
One of my personal pet peeves is buzzwords. I hate how often people just use them to explain something. This is problematic for many reasons, but mostly because marketers tend to create buzzwords that are functionally meaningless to the outside world. So, if you didn’t attend the latest marketing conference, you have no idea what someone is talking about, or you think they’re talking about something completely different because this is the first time you’ve ever heard the buzzword used in that context.
But Allison keeps it simple and clear. And more to the point, she’s super real. Like, I personally don’t enjoy how fake a lot of e-courses can be. Allison is never fake. In the videos in this course you get the same genuine Allison that you get in real life, which is so refreshing.
003: Everything is broken down into simple pieces so you can take it at your own pace.
As with all things, I learn some things fast and some things slow. The great thing about the Blogging for Your Business Bootcamp e-course is that all the pieces are broken down into super manageable chunks. So, if you need to go over a specific section again before moving on, you don’t have to pause at a weird time, or try to remember where you need to rewind to. The videos and text are broken down into small chunks so you can easily go through one thing multiple times before moving on to the next. This is key when you’re learning how to blog for your business because you can learn at your own pace.
004: Allison covers everything from your overall brand to individual blog posts.
So, what I ABSOLUTELY HATE about a lot of bloggers who sell e-courses is that they break everything apart so they can sell multiple $500 e-courses to the same person. And I get it. Everyone needs to make money, and everyone should be paid for their expertise. But when you come at me with a $500 Twitter course one week, and then want another $500 the next week for learning how to grow your Facebook audience, I want to light your hair on fire.
I love how the Blogging for Your Business Bootcamp e-course covers a little bit of everything. Sure, it may not be as in-depth as some other courses, but it gives you a solid foundation for all the topics she covers, so you can better figure out what will work for you when you blog for your business. This is really important because what works for one blog or business may not work for another. But by learning the basic concepts, you build that strong foundation that allows your blog to grow while you figure out what exactly you need to do on your own.
005: Allison is good person living the dream.
Real talk: If you’re a blogger, you no doubt get a ton of targeted Facebook ads for so and so who lives a million miles away and makes millions by preying on your creative insecurities by selling e-courses that make a ton of promises they can’t keep.
The Blogging for Your Business Bootcamp isn’t like that. All you have to do is go through Allison’s blog and you can see that she’s not only put these practices into play, but she’s built a significant amount of success using these techniques. And like I said earlier, she quit her day job to run her own business. Oh, and she’s been featured in HGTV Magazine, Buzzfeed, Good Housekeeping, as well as a lot of other places.
But the best part of buying the Blogging for Your Business Bootcamp e-course is that you know your money is going to a good person who knows what she’s talking about. I hate realizing after I’ve made a purchase that not only did I give my money to someone who has no idea what they’re doing, but that they’re jerks too.
If you’re interested in learning more about how to blog for your business, or if you’re interested in taking your blog to the next level, I can’t recommend the Blogging for Your Business Bootcamp enough.
I received the Blogging for Your Business Bootcamp e-course in exchange for an honest review. All opinions expressed in this post are my own.