27
Feb 17

Blog for Your Business: 5 Reasons You NEED This E-Course

Blog for your business: The Blogging for Your Business Bootcamp E-Course

The FTC requires me to disclose that this post about learning to blog for your business contains affiliate links.

Recently, I had the pleasure of taking the Blogging for Your Business Bootcamp e-course from Allison of Refunk My Junk. Not only is Allison the go-to person when it comes to learning how to blog for your business, but she’s also an awesome person. I was lucky enough to get to know her last fall when we shared a room at the Megaphone Summit blogging conference where she was speaking and I was absorbing all manner of knowledge. If you missed Megaphone Summit, don’t worry! Allison is now sharing her blogging expertise in her Blogging for Your Business Bootcamp e-course.

In addition to blogging, Allison also runs The Paint Bar in Edmond, Oklahoma. And because of her blog, she was able to quit her corporate day job and do what she loves full-time! That’s why I was super excited to take the Blogging for Your Business Bootcamp e-course, and I totally think you should too.

Now, you may think it’s not completely relevant to you. Maybe you don’t think you need to blog for your business, or have a business to blog for. Well, here’s the thing: Yes, you need to blog for your business — Allison is proof of that. And even if you’re just a blogger without a business, the tips and tricks she shares are perfect for anyone who wants to increase their site traffic or make their blog posts look more professional.

And with that, I give you 5 reasons you need to take the Blogging for Your Business Bootcamp e-course!

001: The advice is actionable.
I’ve taken a lot of e-courses in my day, and the one thing I hate about some of them is how abstract they can be. It’s one thing to tell someone to stay true to your brand, but what does that really mean and what does that look like? Allison explains exactly what that will look like, and her workbook that comes with the course is so helpful when it comes to blogging for your business. (Bonus points are awarded because she doesn’t say “brand” one bajillion times.) By going through the course and the workbook, not only do you get examples of great stories to tell in your posts, but Allison explains what that needs to look like in the post, as well as what you need to do for SEO and blog post images.

002: Allison is a straight talker who won’t jerk you around.
One of my personal pet peeves is buzzwords. I hate how often people just use them to explain something. This is problematic for many reasons, but mostly because marketers tend to create buzzwords that are functionally meaningless to the outside world. So, if you didn’t attend the latest marketing conference, you have no idea what someone is talking about, or you think they’re talking about something completely different because this is the first time you’ve ever heard the buzzword used in that context.

It’s frustrating.

But Allison keeps it simple and clear. And more to the point, she’s super real. Like, I personally don’t enjoy how fake a lot of e-courses can be. Allison is never fake. In the videos in this course you get the same genuine Allison that you get in real life, which is so refreshing.

003: Everything is broken down into simple pieces so you can take it at your own pace.
As with all things, I learn some things fast and some things slow. The great thing about the Blogging for Your Business Bootcamp e-course is that all the pieces are broken down into super manageable chunks. So, if you need to go over a specific section again before moving on, you don’t have to pause at a weird time, or try to remember where you need to rewind to. The videos and text are broken down into small chunks so you can easily go through one thing multiple times before moving on to the next. This is key when you’re learning how to blog for your business because you can learn at your own pace.

004: Allison covers everything from your overall brand to individual blog posts.
So, what I ABSOLUTELY HATE about a lot of bloggers who sell e-courses is that they break everything apart so they can sell multiple $500 e-courses to the same person. And I get it. Everyone needs to make money, and everyone should be paid for their expertise. But when you come at me with a $500 Twitter course one week, and then want another $500 the next week for learning how to grow your Facebook audience, I want to light your hair on fire.

I love how the Blogging for Your Business Bootcamp e-course covers a little bit of everything. Sure, it may not be as in-depth as some other courses, but it gives you a solid foundation for all the topics she covers, so you can better figure out what will work for you when you blog for your business. This is really important because what works for one blog or business may not work for another. But by learning the basic concepts, you build that strong foundation that allows your blog to grow while you figure out what exactly you need to do on your own.

005: Allison is good person living the dream.
Real talk: If you’re a blogger, you no doubt get a ton of targeted Facebook ads for so and so who lives a million miles away and makes millions by preying on your creative insecurities by selling e-courses that make a ton of promises they can’t keep.

The Blogging for Your Business Bootcamp isn’t like that. All you have to do is go through Allison’s blog and you can see that she’s not only put these practices into play, but she’s built a significant amount of success using these techniques. And like I said earlier, she quit her day job to run her own business. Oh, and she’s been featured in HGTV Magazine, Buzzfeed, Good Housekeeping, as well as a lot of other places.

But the best part of buying the Blogging for Your Business Bootcamp e-course is that you know your money is going to a good person who knows what she’s talking about. I hate realizing after I’ve made a purchase that not only did I give my money to someone who has no idea what they’re doing, but that they’re jerks too.

If you’re interested in learning more about how to blog for your business, or if you’re interested in taking your blog to the next level, I can’t recommend the Blogging for Your Business Bootcamp enough.

I received the Blogging for Your Business Bootcamp e-course in exchange for an honest review. All opinions expressed in this post are my own.

Thanks for sharing!
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21
Feb 17

Dear Universe: I Need Something Big

Dear Universe,

I know it’s been a hot minute since I asked for something via this ol’ blog, but I got another favor. I need something. Something big. And I don’t even know what it is.

Dear Universe: I Need Something Big

See, here’s the thing: I’m running on autopilot. Everything is going smoothly. I can’t see a speed bump or a pothole for miles. And that’s good, I think. Except, well. Last week I jokingly said to my office mate that every week is the worst week of my life. And joking about something is the first step to admitting that you have hella problems, right?

I’m not asking for a whole lot, dear Universe. I don’t wan’t to win the lottery or to find a bag of unmarked bills at the park when I’m walking my dog. (Let the record also show that I don’t not want those things. I’m just saying that it doesn’t have to be those things.) I don’t want anything fancy or expensive. I don’t want some life-changing news. I don’t want to make a big decision.

I kind of just want a sign. I don’t know what for though.

Sorry. I’m trying here, dear Universe. But that’s the thing about this time of year. It’s the third quarter of the school year, and the third thing out of four things is always the worst. Like when you run a mile on a track. It’s only four laps. The first lap you’re fine. Your fresh. Your lungs are full of air. The second lap is okay. You’re doing it. You still have some energy. The third lap sucks because you’ve already done this thing twice and OMG can I just be done now? And the fourth lap is great because you’re almost done.

I kind of just want a sign. I don't know what for though. Click To Tweet

That’s where I am right now — smack dab in the middle of OMG can I just be done now.

So here I am, feeling antsy and anxious. I don’t know why. It’s been a hot minute since something big has happened. I mean, I guess I did buy a car on Saturday, but that doesn’t feel like anything. And if you know me, dear Universe, you know that material possessions don’t mean a whole awful lot to me. I’m looking for something that’s the spiritual equivalent of a marching band tromping down Main Street and playing Seventy-Six Trombones.”

I want big things and little words scribbled in notebooks. I want stories that make me stay up until 5 AM because I absolutely have to read them. I want words pouring out of my head and onto the page like an avalanche. I want to not feel so empty. I want to have thoughts worth thinking again.

I guess what I’m saying here, dear Universe, is that I want a little inspiration. I want to want to do things again.

Help me out here, Universe. Remind me why I’m here.

Thanks for sharing!
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15
Feb 17

How to Build a Writing Habit

One of those things about being a writer is that you have to be in the habit of writing. Oh, sure, it’s all well and good to say, “I’m a writer.” And then just rush off before anyone can ask you about what you do. It’s even better if you just belittle people who try to question your status as writer. (I had a crush on a guy who did that in undergrad.) I think a problem I’ve run into lately is the whole saying I’m a writer, and then, you know…not writing.

How to Build a Writing Habit

And, I get it. Like, for a while, all my friends on the Facebooks were posting links to hella inspirational blogs that reaffirmed that yes, we are writers. We should call ourselves writers. Even if we’re not published! You’re a mother-humpin’ writer. It was good. I appreciated it. Because, here’s the thing: For a really long time, I didn’t feel I could say that. I had a master’s degree in writing, but didn’t feel that I could call myself a writer.

Fast forward to the present.

I have worked as a writer for the majority of my professional life. I’ve ghostwritten. I’ve blogged. I’ve freelanced. I’ve tech written. (What’s the past tense of having at one point been a tech writer?) Currently, I literally teach writing. I have no issue with donning that fantastic writerly mantle.

But here’s where things get a bit squiffy.

I haven’t been writing a whole awful lot lately.

Gasp. Sacrilege!

I know.

If you’ve read this blog for any amount of time, you know that I struggle hard with the burnout. And you know, taking on too much stuff. And trying to balance life and work and side hustles and a relationship and just basically being a person. (I’ve really been bad at the being a person thing because I let so many friendships and everyday human tasks fall by the wayside.)

So, in 2016, I worked on getting my life right, in a manner of speaking. I started to slow down. I lessened my day job work load. I cut waaaaaaaay back on the writing I did for others. I started reading more. I didn’t force myself to do anything I didn’t want to do. I really leaned into self-care in a pathological way.

But here we are in February in this, the year of our lord 2017. And I do not have a daily writing habit. I really, really want one though. Which, naturally, means it’s time to work on it.

How to Build a Writing Habit

So, in the interest of letting the 10 11 people who regularly read my blog (a big welcome to my dad who just found out I had a blog!), I thought I would detail how I’m building a writing habit.

001: Journaling.
So, if you didn’t know, I start every single day by journaling. On the weekdays, this means I start writing around 5:40 AM, and get it out of the way before I start working out. On weekends, it’s a little nicer because I get to journal with my coffee as I snuggle with the dog on the couch. Journaling is great because I get to throw my brain down on the page. I’m sure years from now I’ll look at the pages I’ve journaled and wonder what the hell was wrong with me. They don’t say anything special. Mostly it’s to do lists, things I wish would change, or things that happened or will be happening. But the key is that I get the weird parts of my brain out of my head first thing so that later, I’m better able to write. And my anxiety has really gone down since I’ve started this whole process, probably because I can write down a worry, and then completely forget it.

How to Build a Writing Habit Click To Tweet

002: Reading more.
I’ve been tracking my reading in my bullet journal, and it’s crazy how motivated it’s been making me to read. I haven’t fully broken up with Netflix or anything, but I’m making more time for reading because the more I read, the more I want to write. This is key for me. There’s nothing like a clever plot or a beautifully worded sentence that makes you want to write. Interestingly enough, there’s nothing like a garbage story to make you want to write, especially when you feel you could do what the author was trying to do better.

003: Literally scheduling it.
Every single day, I put a line in my bullet journal that says “write-1 hr.” Every. Single. Day. I could probably make a tracker and just track which days I write on, but honestly, I don’t pay attention to trackers. I need the list of things to do because there is nothing more satisfying than marking something off the to do list. So, by putting it on the list every day, I get the little mental reward of checking it off.

004: Making use of down time.
So, if I find myself in between classes or in my office hours and a single student hasn’t shown up, I may just open up a Word doc and write my little heart out. Lately, I haven’t been writing anything in particular, though I have some projects I’m in the middle of. I’m really just working on building the habit. So, if that means I just get about 3,000 words into various unrelated scenes, then so be it. Eventually, I’d like to focus on two manuscript projects that need to get done, but it’s like I said earlier. I’m out of the habit of making myself do things I don’t want to do. Until I get there, I’m content to just piddle around in a Word doc creating a big ol’ pile of nothing.

005: Creating a writing habit trigger.
I used to have a big ol’ electric kettle on my work desk, but not anymore. I brought that bad boy home so I could quickly and easily make some Moroccan mint tea in the afternoons when I get back from work. I start the kettle and change from my work clothes to a pair of yoga pants that are festooned with dog hair. I let the dog out, and put a weird pineapple-patterned headband on my head to keep my bangs out of my eyes as I write. By the time that’s all done, the water is nice and hot, and I brew my tea. Then, once the tea is done, it’s time for me to go into my office and make words come out of my brain and into the computer. For me, the tea is the trigger. Once the tea is done, it’s writing time.

It should be noted here that the tea is also a habit trigger for the dog. Once my tea is done, she’s knows it’s time to sleep in the reading chair in my office.

How did you build your writing habit? Click To Tweet

These are the things I’m doing to build a writing habit. So far, so good.  What about you writer’s out there? How did you build your writing habit?

Thanks for sharing!
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13
Feb 17

5 Steps to a Better Night Time Routine

I’ve written before about how to be a morning person, and Kieran shared with you how to kick start your morning. But there’s one crucial thing to being a morning person, and that’s having a night time routine.

Five Steps to a Better Night Time Routine

I’m fanatical about routines, and I absolutely love habits. I think rom coms tend to make people think they have to be spontaneous and easygoing in order to be viable people. But let’s get real. I hate spur-of-the-moment anything, and I actively work to build better habits because I know they make me a happier, more productive person. (If you call me at 8 PM and ask me to come have a drink, I will not only tell you no, I will also lecture you on why you need to schedule with me in advance. I DO NOT DO SPONTANEOUS.) So that’s why I’m talking about my night time routine today, and the five steps you can take to have a better night time routine.

5 Steps to a Better Night Time Routine Click To Tweet

001: Get Un-Ready.
When I say un-ready, I mean undo all the things you did that morning to get ready. I pretty much put my pajamas on the minute I get home from work so I don’t get dog hair on my work clothes. So, for me, getting un-ready means washing my face, flossing and brushing my teeth, and applying like 6 different moisturizers. (I work with 20-year-olds. I feel like a haggard, leather face all the time. Don’t judge me.) I try to do these things around 8 PM because that means I’m physically ready to get to bed. And this is such an important part of my night time routine because if I wait until I’m too tired, I may not wash my face at all. (I’m gross, I know.)

002: Be Aware of the Time.
How many times have you started something around 9:15 only to finish up around midnight, when you fully intended to go to bed at 10? It’s easy to get caught up in things like projects, movies, or to do list tasks. That’s why I’m always aware of time when it comes to my night time routine. Chris hates it when I say we shouldn’t start a specific show on Netflix because it’s too late. (He’s a total night owl.) But I’m fanatical about going to bed on time, and to do that I always have to know how much time I have until I’d like to be asleep.

003: Turn Off the TV and put your phone away.
Now, you know I refuse to let my phone run my life, but I feel I should admit here that I’m not super into TV either. Sure, I like watching shows, but I feel like TVs have become such an intrusive presence in our daily life. They’re so big and so loud, and I don’t need a theater experience to watch the local weather forecast or Jeopardy. Chris and I have even talked about how if our TV breaks, we may not get another one. (That’s a post for another time. Also, we have computers and tablets that we stream TV from anyway. Do we need a TV too?) For me, I like to turn the TV off because I like quiet. And turning the TV off (or, going in the other room while Chris finishes watching something) is a great way for me to slowly unwind and enjoy some quiet before I go to sleep. I also put my phone down, and have it set to go into Do Not Disturb mode every night at 9 PM.

It’s worth noting here that there are all manner of studies about how lessening your screen time before bed can help you sleep better. So I won’t harp on it. Just know that backing away from screens is a great way to improve your night time routine.

004: Hydrate.
I always have the worst sleep when I’m dehydrated. Whether I’ve been drinking too much caffeine or alcohol throughout the day, or just not enough water, I always try to chug about 10-15 ounces of water about an hour before bed. This generally rehydrates me and helps me not have massive charlie horses in my calves. (I get these all the time, and sometimes they work their way into nightmares where the hook-handed guy from I Know What You Did Last Summer hooks me right in the calf. Luckily, it’s just a charlie horse. But unluckily, ouch, it’s a charlie horse.) Also, one of the main reasons I ever get up in the middle of the night is because I’m thirsty and need a drink. Rehydrating prevents that from happening. Also, since I do it an hour before bed, I’m able to use the bathroom before bed, and I never have to get up.

I should probably note that I still keep my full Nalgene bottle on my bedside table anyway. Just in case. You know, when I need 32-ounces of water at 3 AM.

005: Read.
Okay. So. Real talk. Reading is a big part of a lot of my routines. But I like to read right before bed. I always have. It doesn’t matter what I’m reading — something happy or scary or adventurous — I just like to read before bed. Most nights, you can find me crawling into bed around 9 PM to start reading, so I can be safely off to dream land by 10.

I never have issues with falling asleep after reading something intense, and I’m not sure why. It’s probably because I’ve been doing it since the first grade…

What's your night time routine? Click To Tweet

What about you? What’s your tried and true night time routine? Anything I should add to my night time routine?

Thanks for sharing!
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08
Feb 17

American Public Education Made Me Who I Am

I went to public schools growing up, and because of this, American public education functionally made me who I am.

American public education made me who I am.

Sure, there were things my parents did that shaped my education. My mother, an avid reader, always kept books around and took us to the library whenever we wanted. My dad would read to us when he got home from work, which I consider to be one of my most important memories. My brother and I had toys, but all of them required an immense amount of imagination. There was never a moment in my early childhood when my brain wasn’t in use.

So when I got to school, I was ready. I remember feeling very inadequate on the first day of kindergarten when I didn’t know the difference between left and right, but overall, I was pretty much ready for anything. (Except the rich, blonde girls that plagued me for the entirety of my student career. No one is ever ready for them, though.)

American public education made me who I am. Click To Tweet

With the confirmation of Betsy DeVos as Education Secretary, I thought I’d take a minute to talk about American Public Education and what it’s meant to me. Or, I guess I should say, what it’s given me.

001: A Path.
When I was eight, I decided I was going to become a writer. I had just finished Beverly Cleary’s Ramona Quimby, Age 8. And for the first time, I felt that I had seen a real-life family being portrayed. In the early 1990s, there was a lot of garbage sitcoms that showed perfect families with stay-at-home moms, gigantic houses, and literally no one ever talked about money. But in the first chapter of Ramona Quimby, Age 8, it’s made clear that money is tight in the Quimby house. Later on, Ramona’s parents get in a fight. I decided then that I wanted to be a writer, and proceeded to buy several blank journals at the dollar store the next time I went to the mall.

I was in Ms. Galloway’s second grade class when I read that book. I checked out a copy of it at the school library before finally buying a copy at the school book fair. To this day, when I think of Ramona Quimby, I can smell the cherry Mr. Sketch markers I used daily in that class.

002: Perspective.
I’m constantly thankful that I was never homeschooled or sent to some elite private school for rich kids. Why? American public education gave me perspective. Because I was never cloistered away or kept from a broad cross section of my peers, I was always aware of expectations and benchmarks. My ego was never artificially inflated because I never got to the big fish in a small pond. I never got to pay my way into anything. I never got to assume my best was good enough because there were always students better than me.

I'm constantly thankful that I was never homeschooled or sent to some elite private school. Click To Tweet

Because of this, I learned quickly what my strengths were, and what I needed to work on. I can remember as early as first grade being told I was a good reader. And I can remember my junior year of high school when I worked my ass off and finally rose to the top of my Algebra II class. Without that perspective, I wouldn’t have known what to work on, or what I was good at.

003: Next-Level Emotional Intelligence.
I consider myself a communicator extraordinaire. Not only am I great at reading body language and the emotions of others, I have been known to charm my way into promotions, or coveted spots. How? Well, because I went to public school, and you absolutely have to learn that on the fly if you want to survive. And luckily for me, I had teachers who were fantastic at not only teaching the academic lessons, but who also pushed socialization.

And this didn’t end at elementary school. I can remember these lessons occurring as late as high school. Teachers didn’t hesitate to call down students and explain to them why they needed to phrase questions differently in order to achieve what they wanted, or why their body language was incorrect for their statement. At the time, it was incredibly stressful. But I am so thankful for it now, and I consider myself to be a master communicator because of it.

004: A Career.
True story: My high school freshman Spanish teacher asked me if I planned to go college. I straight up said no. I couldn’t see a need for it, and at the age of 14, I totally had everything figured out. Well, she didn’t let that comment rest, and four years later, I went to college. But I cannot stress how much the American public education system played a roll in my enrollment in college.

Without AP classes, teachers who cared way more than they had to for what they were paid, and the perspective to know that I would excel in the college environment, I wouldn’t have gone. This may not seem like that big of a revelation, but it is. Since first enrolling in college, I’ve earned a bacherlor’s degree, two master’s degrees, and now I literally teach college sophomores. ALL BECAUSE OF THE AMERICAN PUBLIC EDUCATION SYSTEM.

Let me rephrase that.

I wouldn’t be where I am today without the American public education system.

I’m not saying I loved every single day of school, because nobody ever does, and I’d gladly erase fourth grade all together. But I am saying that American public education has made me who I am.

I also need to state outright that my experience in the American public education system was nearly ideal. I had the great fortune to grow up in one of the best districts in the state where the textbooks were never more than three years old. I debated about whether or not I should write this, just because it feels like bragging. When it comes to schools, I won the metaphorical lottery, and I know that many people can’t say that they got as lucky as I did.

But I also know this. The American public education system is flawed. And it may need an overhaul. But what it doesn’t need is a person who has never been a part of it at the helm. Betsy DeVos’s advocacy of school choice and school vouchers, I fear, will spell the end of the system that made me, a system I was hoping would make my children too.

Betsy DeVos is the end of the system that made me. Click To Tweet

I’m not ready for the American public education system to implode, nor am I ready to think about the consequences this will hold for me as a college educator.

What was I saying about nobody really being ready for the rich, blonde girls?

Thanks for sharing!
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